All the things AI can actually do

There's no escaping artificial intelligence anymore. Practically every large company is already using it for one task or another, so you should be too.

There's no escaping artificial intelligence anymore. Practically every large company is already using it for one task or another, so you should be too. From generating images for ad creatives to writing company policies and rules, AI can handle it. In today's post we'll walk through the best features and tools to help you simplify and automate work.

Personalized customer service

Modern AI can analyze the data it has on a customer and tailor the entire sales process to them, for example:

·         Ads

·         Personal marketing messages and emails

·         Coupons

Presentations, graphics, and ads

Producing high-quality presentations and ads is demanding and expensive. AI can automate this process to a degree, or at least give you a serious leg up. Microsoft Copilot is one such service — it can turn notes and a few simple instructions into a presentation with unique graphics.

Customer support chatbot

Customer support is critical, but also time-consuming and repetitive — which is exactly why automating it makes sense. Chatbots are built for this. They also deliver instant answers to customer questions, which is the standard expectation today.

Data analysis

AI is very good at analyzing large data sets and pulling out useful insights. It's most often used for:

·         Analyzing market trends

·         Studying customer behaviour

·         Surfacing operational data

A clear view of this data puts you a step ahead of the competition. It also helps you fine-tune marketing strategies and ad campaigns.

HR and hiring

AI can sort candidates by various criteria based on their CVs and help you pick the ones worth a face-to-face interview.