Cookies
Which cookies we use and how you can manage them.
What cookies are
Cookies are short text files that a website stores in your browser. They help recognise return visits, remember preferences, and measure how the site is used. Some cookies are essential for the site to work; others activate only after your consent.
Which cookies we use
Essential (always on)
- Session cookies for audit form and OTP verification
- Record of your cookie consent (CMP)
- Cloudflare security cookies (DDoS protection, bot detection)
Preferences (after consent)
- Language preference CS/EN
- Remembered package selection in the pricing calculator
Statistics (after consent)
- Google Analytics 4 — anonymised behaviour metrics (page views, scroll depth, audit funnel)
- Microsoft Clarity — heatmaps and session replays (no PII, automatic masking of form fields)
Marketing (after consent)
- Meta Pixel — measuring Facebook and Instagram ad campaigns
- LinkedIn Insight Tag — measuring LinkedIn campaigns
- Google Ads conversion tracking
- Factors.ai — B2B account-level tracking (which company visited; anonymised IP address)
Google Consent Mode v2
This site implements Google Consent Mode v2 in strict mode. That means no analytics or marketing tag activates until you grant consent. If you don't, Google receives only anonymised "cookieless pings" for the statistical model — without your identifiers.
How to manage consent
You'll find a "Manage consent" button in the bottom-left corner of the site — click it any time to adjust or revoke consent for individual cookie categories.
You can also disable cookies directly in your browser (Chrome, Safari, Firefox, Edge — all have a Privacy & cookies section). This may limit some site functionality (e.g. the audit form won't remember your email between step 1 and step 2).
Retention
- Essential: for the duration of the visit (session)
- Preferences: 30 days
- Statistics: 13 months (GA4 default)
- Marketing: 90 days
External links
- Privacy Policy (GDPR)
- Google — privacy policy
- Microsoft — privacy statement
- Meta (Facebook) — privacy
- LinkedIn — privacy
Last revision: 8 May 2026.
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