Google and Yahoo email authentication

Google and Yahoo, the two largest email providers, have published their email-authentication requirements.

Google and Yahoo, the two largest email providers, have published their email-authentication requirements. In an earlier article I already explained how these authentication protocols work and what to expect from these two giants.

So what's the verdict?

·         Anyone wanting to send email needs DMARC configured.

·         Anyone wanting to send more than 5,000 emails a day needs both SPF and DKIM configured.

·         Anyone wanting to send email must not exceed a 0.3% spam-complaint rate.

What does this mean for the average company?

Not much will change for you. If you don't have DMARC in place, you'll need to set it up — and if you have a spam problem, Google itself has a page that can help.

In closing

If you're stuck and need help setting up DMARC or other email protections, book a free no-strings consultation with us.